Rémi Bacha (head of SEO at OVH) and Vincent Terrasi (head of Data at OVH) share next-level SEO strategies based on data science methods in their blogs and conferences. Since years, they study Big data and Machine learning, to finally create in 2016 the “Data SEO” : the new SEO world.
Google is already using artificial intelligence technologies to classify results with Rankbrain and others major updates. It’s time to upgrade SEO to better apprehend it! This is what we do everyday in our job and this is exactly what you will learn at DATA SEO LABS.
Our challenge is to get you (Digital Marketer) into the world of data science : R programming, APIs & big data, even if you are a newbee. We will show you new ways to automate SEO tasks, save time and improve the probability of success of your actions through machine learning.
Gluten free and Vegan friendly
9:00 am – 9:30 am
The new data driven SEO approach, last Google algorithm updates (focus on Rankbrain and AI)
9:30 am – 10:00 am
Using R for SEO, R language syntax and structure, R Studio interface discovery
10:00 am – 10:45 am
Variables, functions, loops in R. Getting data from SEO tools APIs (Search Console, Google Analytics, Majestic SEO, etc.)
10:45 am – 12:30 pm
12:30 pm – 2:00 pm
Essential methods to clean, transform and manipulate data using R
2:00 pm – 3:30 pm
3:30 pm – 3:45 pm
Most used kinds of dataviz in R (scatter Plot, histogram, Bar, etc)
3:45 pm – 5:30 pm
Gluten free and Vegan friendly
9:00 am – 9:30 am
Correlation, Regression, Confidence Intervals, Time Series decomposition, Sampling Techniques
9:30 am – 10:30 am
Get Into Machine Learning Without Any Prior Tech: Machine learning applications and techniques, prediction and classification algorithms.
10:30 am – 11:30 pm
Dataiku concepts and best practices. Productivity boosting, R Recipe, Data Manipulation
11:30 pm – 12:30 pm
12:30 pm – 2:00 pm
Building and cleaning a dataset from several SEO sources using API. Predict Google Rankings with machine learning
2:00 pm – 4:30 pm
Lets review all you have learned during the last 2 days and pass the final exam to show your new competences.
4:30 pm – 5:30 pm
