Data SEO Labs
Level 1

Module 1

Data SEO concepts
Discover the challenges of data-driven SEO for your business, and Google’s “IA first” update with Rankbrain

Module 2

First steps with R & R Studio
Start using the R language and the R Studio software (without prior knowledge!) while creating your first script

Module 3

The basics of R programming
Variables, functions, loops: take your first steps as a developer and get SEO data via APIs

Module 4

Data handling with R
Like a data scientist, learn to clean, transform and manipulate your data sets with R

Module 5

Data visualization
Put visualization at the service of on-site SEO and discover the most used types of visualization with R

Module 6

Statistics for SEO
Between correlations and regressions, learn the basics of statistics necessary to understand machine learning

Module 7

Machine Learning part 1
Discover the machine learning, its main applications, as well as the prediction and classification algorithms useful for SEO.

Module 8

Data Science platform
Learn about Dataiku, a “data platform” and take advantage of tips to improve productivity on your SEO Data projects.

Module 9

Machine Learning part 2
Manage from A to Z a SEO Data project based on Machine Learning. The challenge: predict your positions on Google.

Optional

Certification DATA SEO LABS
Test your new knowledge and get your Level 1 DATA SEO LABS certification. Yes You Can !