Training
DATA SEO LABS
Level 1
Duration : 2 days
Enter the world of data-driven SEO and revolutionize your online acquisition strategies with Data Science and Machine Learning.
DATA SEO LABS is a Datadock referenced training organization.

Upcoming training
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2 days to
level up your seo
Essentially composed by real SEO examples, interspersed with games, the training has been designed so that you are quickly autonomous, even if you don’t have technical skills. R programming, scraping, API, statistics, Machine Learning, the DATA SEO LABS Level 1 provides you with the data science tools you need to update your SEO strategies in the age of AI.
8 places per session
2 trainers at your side
2 days in immersion
Access to 5 new scripts
Training program
Data SEO Labs Level 1
SEO basics are necessary in order to start the training as efficiently as possible. Ideally, you have already worked on a website’s SEO and have a basic understanding of how to use web analytics tools.
We’ve designed the sequence of modules in the DATA SEO LABS Level 1 training to help you make accelerated progress in data science, even if you’re starting from scratch. Surprisingly, no programming, data science, machine learning or statistical skills are required to get started. Indeed, each of these skills will be taught to you according to a methodology inspired by Paretto’s law: a particular focus will be made on the 20% theory that will allow you to be autonomous on 80% of the problems you will encounter on your data science + SEO projects.
However, if you want to get a little bit ahead of the game, we recommend you to do so:
- Data Science SEO: a brief history of my future on Rémi Bacha’s blog
- Using R for SEO: A Survival Guide on Rémi Bacha’s blog
- The AI Cycle #1: The Google RankBrain Revolution (French podcast)
- The AI Cycle #2: Machine Learning and SEO (French podcast)
Module 1
Data SEO concepts
Discover the challenges of data-driven SEO for your business, and Google’s “IA first” update with Rankbrain
Module 2
First steps with R and R Studio
Start using the R language and the R Studio software (without prior knowledge!) while creating your first script
Module 3
The basics of R programming
Variables, functions, loops: take your first steps as a developer and get SEO data via APIs
Module 4
Data handling with R
Like a data scientist, learn to clean, transform and manipulate your data sets with R
Module 5
Data visualization
Put visualization at the service of on-site SEO and discover the most used types of visualization with R
Module 6
Statistics for SEO
Between correlations and regressions, learn the basics of statistics necessary to understand machine learning
Module 7
Machine Learning part 1
Discover the machine learning, its main applications, as well as the prediction and classification algorithms useful for SEO.
Module 8
Data Science platform
Learn about Dataiku, a “data platform” and take advantage of tips to improve productivity on your SEO Data projects.
Module 9
Machine Learning part 2
Manage from A to Z a SEO Data project based on Machine Learning. The challenge: predict your positions on Google.
Once the training is completed, you join the DATA SEO community. We’ll work with you to help you get the most out of what you’ve learned and continue to grow :
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The trainers
Fin de la formation #dataseolabs avec @VincentTerrasi et @Remibacha. Si vous voulez débuter en R, en machine learning et prendre les bonnes décisions #SEO il faut la faire ! C'est hyper techos mais accessible à tous ! pic.twitter.com/u4GnxYx7pu
— PLANTELIN Nicolas (@Nico_Plantelin) March 2, 2018
Vraiment top cette formation @dataseolabs !
— Audrey Schoonwater (@witamine) November 30, 2018
Je vous recommande pour manipuler des jeux de données + vous familiariser au #MachineLearning. #dataviz #code #R accessible à tous
Énorme merci à la team Data + participants : super ambiance, efficace, motivant !
Vivement la suite 😁 pic.twitter.com/7gkGTHIp60
Je viens de recevoir mon certificat du DataSEOLabs 🙂
— Vincent Lahaye (@jambonbuzz) June 26, 2018
Je vous recommande vivement cette formation si la data vous intéresse et que vous aimez l'inclure dans vos projets SEO.
Merci encore @VincentTerrasi & @Remibacha pic.twitter.com/3h99bdDiUV
Un grand merci à @VincentTerrasi et @Remibacha pour leur formation @dataseolabs ! Découvert un nouveau monde de possibilités et echangé avec des personnes géniales, je repars boostée et avec le cerveau en ébullition ^^ 🤪 pic.twitter.com/omV5uZ4MmB
— Julie CHAMTON (@JulieCHAMTON) October 11, 2019
#Dataseolabs ou comment faire collaborer 14 pros du SEO qui ne se connaissent pas, tout en leur apprenant des techniques de Data Science 🚀🚀🚀 pic.twitter.com/ss0sFvDsEt
— DATA SEO LABS (@dataseolabs) September 20, 2018
Une très bonne formation Data SEO 👌 De nouvelles perspectives, des idées et une infinité d'applications 📈 🧠 Merci @Remibacha & @VincentTerrasi #dataseolab pic.twitter.com/ejCX6B0jmW
— Pierre Gincheleau (@PierrG) October 11, 2019
Un mega Merci à notre duo de choc 👏👍@VincentTerrasi @Remibacha @dataseolabs pour cette formation Data SEO Programmation R et Machine Learning Niveau 1. Je repars avec une bonne compréhension de la manipulation et l’exploitation de la donnée avec R et le machine learning !🚀 pic.twitter.com/8LLwztshgw
— Muriel Griveaud (@murielgriveaud) October 11, 2019
Merci à @VincentTerrasi & @Remibacha pour la formation #dataseolabs. C'était top, du #R, du #machinelearning, et encore plein de trucs. pic.twitter.com/Qt4jF3kvJg
— 🚀Arthur Camberlein (@ArthurCa) March 2, 2018
Allons nous trouver la solution de l’escape game ? #dataseolabs pic.twitter.com/f1o1n8U0VG
— Florence Auréart (@filotomic) April 12, 2018
for ?
Are you looking for a training that will allow you to improve your SEO strategy through data science? Our training is accessible to all professions in digital marketing and e-commerce.
- SEO / SEA experts
- Traffic manager
- Digital marketer
- Product Manager
- Project Manager
- Digital analyst
- Data analyst
- Web analyst
- Head of e-commerce
- CEO / Startup founder
- Developer
- Data scientist
- Online acquisition manager
- Consultant
- Business developer
We recommend that participants be comfortable with the basics of SEO. Ideally, you have already collaborated on an SEO project and its implementation. This allows us, during the training, to move very quickly into new areas such as data science.
In data science, we take the basics for beginners so no prerequisite is necessary.
However, if you already have some knowledge of data science, we have dedicated exercises for the more experienced so that everyone progresses at his own pace during the training.
Yes, NO technical background is required to participate in DATA SEO LABS Level 1 training. We start from the basics in statistics and programming and work our way up to the machine learning level.
Yes, the DATA SEO LABS Level 1 training is ideal for instilling data science dynamics and reflexes within a digital marketing / online acquisition team.
By privatizing the training, you ensure that your teams have a homogenous and accelerated rise in skills. All the examples and assignments are thus adapted to your own websites to encourage direct exploitation of the benefits of the training.
You wish to organize a DATA SEO LABS Level 1 training in your company? Contact us
Yes, DATA SEO LABS Level 1 certification attests to your skills in the use of data science techniques applied to SEO: data manipulation, statistics, R programming, machine learning.
The certification is offered to all participants. Passed by several hundred professionals, it has today a value of esteem of which we are very proud. It allows you to show your expertise to your clients, your hierarchy and your future recruiters.
DATA SEO LABS Level 1 training takes place in major French cities (Paris, Lille, Bordeaux, Marseille, Nantes, Lyon, Nice and Strasbourg) and some European capitals (Geneva, Brussels, London, Luxembourg).
The exact address will be sent to you at the time of booking.
You will find the cities of the next sessions a little higher up on this page. Please do not hesitate to contact us if no city is suitable for you so that we can study the feasibility of a training course near you.
The DATA SEO LABS Level 1 training is available in French and English.
No. Whether you are working on your own affiliate sites, for a media company, or managing the international site network of a large group, DATA SEO techniques will help you take new reflexes. You will learn how to add prediction to your SEO strategies to better prioritize them and how to automate tedious tasks.
No. You do not need to have access to paid SEO tools to take the training.
During the DATA SEO LABS Level 1 training, we provide you with dummy data sets to test the different methodologies.
After the training, you will not necessarily need paid tools to reuse the scripts. The tools and methodologies we provide are designed to be fully adaptable to the means available to each participant in his or her company: for example, you can choose to upload data in CSV format or connect to an API.
We are not affiliated to ANY SEO tool and wish to keep this independence. Thus the tools presented in our exercises are all interchangeable. Each SEO tool has its strengths and weaknesses, it is up to you to choose the one that best suits your needs and budget.
Alas, that is not yet possible. On the other hand, we are planning to do “blended learning” and to combine our face-to-face training with online training sequences. Do not hesitate to contact us directly for more information.