Data SEO Labs
Level 2

Module 1

Intro – concrete – to the NLP
Discover the concepts of NLP (Natural Language Processing) and its challenges for automating your SEO strategy

Module 2

Text analysis and NLP
Learn how to use the main NLP metrics with R to decrypt search engines (TF-IDF, Page Rank…)

Module 3

Word embeddings
Discover machine learning techniques to boost your web writing with co-occurrences.

Module 4

Clustering of keywords
Develop your own tool to automate your search for SEO opportunities through clustering (Machine Learning)

Module 5

Automatic text summary
Learn how to create an R tool to summarize texts using a representative sentence extraction method

Module 6

Research Intent
Discover methods to understand the research intentions behind each request and adjust your content

Module 7

Intro to Deep Learning
Touch the artificial intelligence with your finger in this introduction to deep learning for NLP

Module 8

NLP statistics and scores
Discover the most commonly used metrics to evaluate texts automatically generated by an algorithm

Module 9

Text generation
Manage from A to Z a SEO Data project based on Deep Learning (TensorFlow). The challenge: automatically generate texts.

Optional

DATA SEO LABS Certification
Test your new knowledge and validate your new grade: DATA SEO LABS level 2. To infinity and beyond!